As a part of Remarketing & Awareness campaigns, we needed to design a few variations of the display ads to run them on Google Adwords. The solution was to make ad banners animated in both GIF and HTML formats.
The designs had to illustrate the messages clearly and reflect the campaign goals. After confirming the static designs, I created animations where we could easily adapt any text or image. That allowed us to stay flexible in creating more banner designs from the existing concepts.