Migrate already had a fun and friendly brand which was built around a cute puffin character. While designing the page I had to follow the look & feel they already had but was free to play with it.
Considering there were lots of puffin’s illustrations and ready-to-go animations the design process was pretty fun and inspiring.
From the UX perspective, we had to think about content accessibility. As the business was quite new on the market, we wanted to provide as many details as possible and cover the questions people might have.
Therefore we needed to make sure the design simplifies information scanning and doesn’t overwhelm users in any case.
One of the most important sections on the page was a comparison table showing how Migrate saves more than other competitors. It was important to make it readable on the Mobile screen considering that the table might have many columns.
To solve that issue, I designed a table that allows scrolling the content with a swipe while Migrate’s data stays fixed and always visible on the screen.