Jewellery Shop

This online shop was designed for a local jewellery creator who makes every piece by hand. Thus all accessories are unique and personalised for each customer.

While redesigning their previous website, I aimed to give the business a fresh new visual representation and added some content options for more customers engagement


June, 2022


UX/UI Designer


The goal of the redesign was to showcase the uniqueness and elegancy of the created jewellery. It was also about adding more management functionality to the website as the old one did not satisfy business goals anymore.

The updated design has a new sophisticated look but still represents the brand as an affordable shop that provides sophisticated custom accessories for every day and every look.

The Designs

Elegant aesthetics

The brand already had its style defined, but to make the layout more versatile, I’ve added more shades, watermarks and decorative geometry.

Together with a serif font, lively photos and much air between the blocks, it created a luxurious but classic look that accents customers’ attention on the products.

Human touch

The seller creates custom jewellery which can be worn for any occasion. It was important to depict this message on the website. For this, I’ve created a specific functional where people could customise their own accessories or learn about style recommendations.

Customer feedback and social engagement also represent the brand’s closeness to people and the community which brings company trust & reliability.

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